Objective: To involve marketers and digital market experts in the project to exchange experiences.

Short-story: Digital marketing allows us to reach consumers not only online, but also offline, so the goal was to bring offline together the people who can put up a live dispute on the trends in the industry, in a relaxed environment.

Implementation: By order of IAB Belarus we were engaged in the development of the idea, the concept, the visual style of the party and its implementation. This time the venue for the event was "Gallery Ў". It brought together advertising guys, partners and competitors to discuss trending issues on behalf of agencies, clients and media. Having combined a serious educational program for the event with an evening party, a great platform for exchanging experience from different companies and fields was created. We have also created a successful union of conference and networking in one place.